Über Cool Stuff is known for funky gifts and housewares, quirky art, outstanding board games and designer toys.
But it’s not always lollipops and rainbows at London’s geek boutique.
Recently, there has been some unrest among a group calling themselves “The Misfits” - things store owner Chris thought were uber-cool, but that didn't get the same love from our uber-cool customers. Some are the last of their kind. Some are "scratch and dent" or have open packages. The Misfits all feel rejected, and they want you to know about it:
“We were selling like hotcakes. I watched all my friends get snatched up, and then…nothing. I’m hoping someone reads this and realizes I’m still here.”
“My label says, “Try Me.” Oh, they tried me all right. Tried me until my batteries ran out of juice. Now how am I supposed to show them how cool I am?”
“Chris was so excited when I arrived in the shop, but then I just sat around, moving from shelf to shelf to shelf. I long for a more adventurous life.”
“I started out with a nice classy price tag. Then it got covered up with this yellow thing, then another and another. Who’s going to take me home looking like this?”
“Me and the other barware were trying to show how much fun we could be when the incident occurred. I ended up stuck behind a cabinet for weeks. Now it’s past the holidays, all my friends are gone, and no one seems to want to take me home.”
With the help of Chris, The Misfits have an escape plan. They are gathering from far-away shelves and dusty corners to a strange and special place in the shop known as Misfit Mountain. It is here they hope someone will find them, love them as they are, and take them home.
All Misfits are marked down to $2, $5 or $10. Some other items have gotten into the sale spirit as well, and are up to 90% off.
There are hundreds of Misfits waiting for your love, and they are all quite literally wedged and piled on the wondrous Misfit Mountain at Über Cool Stuff.
There are only 3 days to rescue a Misfit:
Don’t forget to bring your rescue gear (aka. wallet, piggy bank or coffee change). Leave no Misfit behind! Spread the word to your friends, co-workers and random strangers on the street.
Special thanks to the amazingly talented and generous Paterson Hodgson who wrote and recorded the song for the video above. You can hear the full version on her Soundcloud page.
Thanks also to Edward Platero who somehow found time to shoot this video on a ridiculously short timeline.